Association must rely on existing members to attract recruits, so group has spent decades crafting compelling rewards program Howard The National Association of Home Builders launched a member-to-member recruiting program many decades ago that remains the single largest driver of new members into the organization. But just because it has worked in the past doesn't mean it will continue to work in the future, which is why the association continues to look for ways to improve it. "We're always trying to evolve it, and particularly to improve our training techniques," NAHB CEO Jerry Howard told CEO Update. "That was a lesson that we learned during the recession, that we have… Read More